Background:  

Franklin Electric is a global leader in the production and marketing of systems and components for the movement of water and energy. Recognized as a technical leader in its products and services, Franklin Electric serves customers worldwide in residential, commercial, agricultural, industrial, municipal, and fueling applications.

The Challenge

In 2019, Franklin Electric began to experience a critical shift—one that would continue over the next several years. The water systems industry was rapidly evolving, which presented new and complex challenges: the skilled labor force was declining, the retirement of experienced professionals was creating a critical knowledge gap, and the rising generation of water professionals expected convenient, digital-first learning opportunities.

And while education might not be the first thing you associate with a traditional industrial sector like water systems, Franklin Electric saw an opportunity to begin rewriting that narrative. By turning learning into a strategic powerhouse, they’ve tackled industry challenges head-on and transformed what’s possible in training and development.

The Solution

Recognizing the need for a bold approach to developing learning content across multiple audiences and modalities, Franklin Electric turned to Intellum as a strategic partner to transform its education programs. Leveraging Intellum’s innovative platform, Franklin Electric developed a creative, scalable learning ecosystem that continues to bring education to the forefront of its operations:

• Customization for Diverse Audiences: Franklin Electric uses Intellum’s platform to tailor learning paths and content for each audience segment, creating a seamless and relevant experience for contractors, partners, industrial users, and retail associates.
• Creative Learning Formats: The platform’s dynamic functionality allows Franklin Electric to build engaging content through SCORM files, HTML activities, videos, and interactive tools. Initiatives like the “TIPS” video series—short, instructor-led lessons addressing common questions—makes technical expertise more accessible and actionable.
• Streamlined Delivery and Integration: With tools like Zoom integrated into the platform, Franklin Electric seamlessly shifted to virtual learning when in-person sessions were no longer viable. This capability enabled them to continue training at scale, even during the pandemic. 

Through these efforts, Franklin Electric has learned not to just adapt to the changing industry landscape—intstead, they’ve redefined what education can look like in such a niche, industry-specific context.The ResultsFranklin Electric’s investment in innovative learning has delivered tangible results:

• 124% Increase in Active Users: FranklinTECH, Franklin Electric’s digital learning platform, has seen significant growth in active users, providing tailored education to a wide range of learners.
• Reduction in Support Inquiries: Initiatives like the “TIPS” series and TECH Talks proactively address common questions, reducing customer dependency on live support while empowering them with knowledge.
• Accelerated Onboarding: FranklinTECH has become the primary onboarding tool for new employees, enabling faster, more efficient transitions into the company.
• Stronger Customer Partnerships: By offering hybrid learning models, certifications, and on-demand resources, Franklin Electric has positioned itself as a trusted partner in the water systems industry when it comes to learning the trade and having the resources to educate an empowered workforce.

A Look AheadFranklin Electric’s journey is a testament to the power of education, regardless of the industry. By prioritizing creative, scalable learning programs, they’ve turned education into a strategic advantage that drives operational efficiency, strengthens customer relationships, and delivers measurable business outcomes.As they continue to evolve, Franklin Electric plans to expand its hybrid learning programs, introduce new certifications, and further enhance its digital offerings. Their story is a powerful reminder that innovation isn’t confined to products—it’s about reimagining how industries operate and using education as the foundation for growth and success.