The Need for a Scalable Solution

X Ads Academy plays a pivotal role in X’s growth strategy, serving as both an educational hub and a revenue driver. By educating ad agencies to manage campaigns more effectively, and by providing small and medium-sized businesses (“SMBs”) with quick, on-demand resources to build their businesses, the Academy directly empowers X’s customers and partners to succeed. 

As the Academy grew from its early stages, it quickly became clear that its home-grown learning management system (LMS) lacked the the ability to scale with the company’s ambitious goals. The system couldn’t scale to support a growing learner base, lacked the ability to integrate learning data with key business systems, and created ongoing technical debt that drained IT resources. Without a seamless, data-driven learning solution, X risked missing opportunities to improve campaign performance and drive revenue impact. It was clear that X needed to partner with an LMS provider capable of delivering a highly engaging learner experience, supporting personalized learning paths, and providing the data-driven insights required to drive measurable outcomes.

A Data-Driven, Engaging Platform Built for Growth

When X chose to partner with Intellum, it wasn’t just about finding a new LMS—it was about finding a tool that provided the functionality and flexibility X needed to scale operations and maximize the impact of X Ads Academy. 

By leveraging Intellum’s platform, X transformed its approach to customer education, focusing on three key areas:

• Streamlined Content Creation and User Experience: Intellum enables seamless coursework creation and updates (through tools like Evolve) while delivering an engaging, on-brand, and intuitive learning experience that keeps users focused and engaged.
• Data-Driven Engagement and Revenue Growth: The platform’s robust analytics provide granular insights into learner activity, helping X deliver personalized advertising support and identify high-value leads, ultimately driving revenue growth.
• Integrated Ecosystem for Operational Efficiency: Intellum’s ability to integrate with existing tools creates a unified system, eliminating the inefficiencies of managing multiple platforms and enabling X to operate with greater agility and scale.

Accelerating Business Impact Through Education

X Ads Academy has become a powerful engine for growth, delivering measurable results that align with X’s strategic objectives. Success is evaluated by audience type, with each group benefiting uniquely from the Academy’s tailored approach.

For SMBs, success is measured by the number of learners who convert to active advertisers after completing one or more courses. These conversions reflect the Academy’s ability to empower SMBs with actionable knowledge, helping them confidently launch and optimize ad campaigns.

{{lms-image}}

For agencies and enterprise brands, success is tracked through the number of campaigns launched and the revenue attributed to brands that have completed training. These metrics not only showcase the Academy’s impact on campaign performance, but also guide ongoing improvements to the program to ensure it continues to deliver value at scale.

Here’s a look at recent wins: 

• Accelerated Lead Generation: By analyzing learner engagement data, X identified and delivered qualified leads to sales teams, enabling more personalized outreach and greater revenue potential.‍
• Rapid Content Updates: With Intellum’s Evolve platform and Cloud Sync capabilities, X can quickly adapt coursework to reflect new ad products and evolving strategies. This agility is essential given X’s rapid pace of innovation, ensuring learners always have access to the latest, most relevant content.

Building on Success

X Ads Academy exemplifies how customer education, powered by the right technology partner, can transform learning into growth. With Intellum’s scalable and data-driven platform, X continues to empower its audiences with the knowledge and tools they need to succeed.