April Trask, Head of Partner Enablement at Writer, and Shannon Howard from Intellum dive deep into what it really takes to scale partner success. Whether you're launching your first partner program or evolving a complex partner ecosystem, April shares practical, hard-won insights on building partner readiness from the ground up.
In this session, you’ll learn: - The difference between partner education, enablement, and readiness - How to segment and support different types of partners - Strategies for understanding partner motivation - Why ARR is the #1 North Star metric for partner enablement
Perfect for partner enablement pros, customer education leaders, and anyone navigating the messy middle of scaling partnerships.
