On-Demand
Upcoming Live
Webinar

How to Develop an Effective Customer Education Strategy

To move customer education from ad-hoc activities and requests to a strategic function, we have to start with a solid strategy.

December 13, 2023 11:00 PM
EST
Duration:
56
Minutes

Summit Schedule

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To move customer education from ad-hoc activities and requests to a strategic function, we have to start with a solid strategy.
But what goes into creating an effective customer education strategy? And once you create it, how do you get buy-in from other teams to execute on this strategy?

That’s what we’ll talk about on this webinar. Customer education leaders and strategists will share:

  • What makes up a successful customer education strategy
  • A systematic approach to designing and developing your strategy
  • How to socialize your strategy across teams to get buy-in
  • How to use your strategy to secure budget, headcount, and investment
  • How to execute against your strategy—and push back on one-off incoming requests

To move customer education from ad-hoc activities and requests to a strategic function, we have to start with a solid strategy.
But what goes into creating an effective customer education strategy? And once you create it, how do you get buy-in from other teams to execute on this strategy?

That’s what we’ll talk about on this webinar. Customer education leaders and strategists will share:

  • What makes up a successful customer education strategy
  • A systematic approach to designing and developing your strategy
  • How to socialize your strategy across teams to get buy-in
  • How to use your strategy to secure budget, headcount, and investment
  • How to execute against your strategy—and push back on one-off incoming requests
How to Develop an Effective Customer Education Strategy
is a session within the
View Summit

Speakers

Greg Rose Speaker Headshot
Greg Rose
Chief Experience Officer
at
Intellum
Shannon Howard Speaker Headshot
Shannon Howard
Director of Content & Customer Marketing
at
Intellum
Doug Pietrzak Speaker Headshot
Doug Pietrzak
Education Consultant
at
FreshCognate