Marketers have said for years: “An educated buyer is a better buyer.”
Why? Because they understand their problem, the potential solutions, and what makes your product stand out—allowing them to make more informed (and confident) decisions.
And while customer retention (the North Star metric for customer education) matters, the fact is more resources go to marketing and sales than to the customer experience.
And that’s why forward-thinking companies are looking at customer education differently: as fuel for accelerating marketing and sales.
On this month’s Underscore, get insights from Chris LoDolce, co-founder of SaaS Academy Advisors and HubSpot Academy founding team member, on how customer education can drive net-new revenue growth.
You’ll learn:
- How to use education to capture and convert leads
- How education plays a role in lead nurturing and deal cycle
- How to blend customer education content with your marketing content (without sacrificing learning science)
- How to create and convert education qualified leads (EQLs)
