To move customer education from ad-hoc activities and requests to a strategic function, we have to start with a solid strategy.
But what goes into creating an effective customer education strategy?
Join Dave Derington, long-time customer education leader and host of the CELab podcast, as he shares:
- What makes up a successful customer education strategy
- How to approach developing your strategy
- How to use your strategy to build a roadmap for customer education
- How to circulate your strategy with key stakeholders
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